Creative Direction, UX/UI, Illustration, Graphic Design, Website Development
When Roundabout came to Premium Interactive to design their new company website they only had a logo. The challenge for the Premium Interactive team was to capture the energy and creativity that was already alive in the Roundabout company offices and culture.
Working with a team of content writers and a videographer Premium Interactive brought Roundabout’s online brand to life by designing and developing a hip, retro-futuristic website. With a discovery phase that included an emphasis on UX design, P.I. conjured an outrageous, colorful and bold layout and look for their website that grabs the user’s attention and entices them to click further into the site.
Complete with HTML5/.mp4 video backgrounds across the website and unique hand illustrated icons/badges for each of the services, P.I. was able to capture the unique, kinetic energy of the Roundabout business and brand.