UX/UI, Online Brand Strategy, Illustration, Graphic Design
When it was time to launch their WordPress plugin product line the Tyler Digital team turned to Premium Interactive to help them re-imagine their brand. The goal for Tyler Digital was to walk the fine line between “a risky-taking, bold brand”, and “professional.” The challenge was to craft a look that is daring but still appealing to a broad audience.
Working closely with Nathan Tyler and his team, P.I. designed a fresh new take on their existing logo and then carried that bold look across all of their product pages and wordpress.org banner designs.
To achieve the goals, the first thing P.I. did was establish a sense of ordered chaos for how illustrations and design elements were composed, and secondly created a color scheme that was comprised of a bright and unconventional colors for a tech company. The result is a fresh, unpredictable tech brand.